B2BEADigital Maturity

B2B eCommerce Association

Know exactly how digitally mature your business really is.

The B2BEA Digital Maturity Assessment gives manufacturers and distributors a shared language, a clear score, and an owner-driven roadmap across the 10 disciplines that decide whether digital wins or stalls.

Maturity scoreYoY +14
64/100
Customer78
Technology61
Product Content54
Marketing72
Operations45

Why this exists

Every leadership team says "we need to be more digital."Almost none agree on what that actually means.

The B2BEA assessment ends the debate. One structured framework, scored by the people who own the work, so investment goes where it will move the number.

322 questions, 10 topics

Customer, Plan, Culture, Technology, Product Content, UX, Marketing, Analytics, People, Operations.

Delegate to owners

Assign master topics to the right people. Master admin, sub-admin, and topic-owner roles built in.

Track year over year

Score once, then re-run annually. See where you improved, stalled, or slipped.

Benchmarked

Compare against B2B manufacturers and distributors in your segment, not generic tech companies.

Evidence-based

Every score is defensible. Answers, notes, and owners are captured against every question.

Board-ready output

A single narrative and score you can bring to the exec team, the board, and your investors.

The framework

10 master topics. Nothing important left out.

Built by B2B practitioners for B2B practitioners. Each topic breaks down into subtopics and specific, scored questions so "how mature are we in marketing?" turns into an answer you can actually defend.

10 topics · 40+ subtopics · 322 questions
01
Customer
02
Plan
03
Culture
04
Technology
05
Product Content
06
UX
07
Marketing
08
Analytics
09
People
10
Operations

How it works

From "we should assess this" to a scored roadmap in weeks.

Step 01

Discovery call

We scope your business and suitability for the digital maturity discovery call, agree the topics that matter most, and stand up your workspace.

Step 02

Assign & score

Owners answer their topics with evidence. Sub-admins review. The system does the scoring and the B2BEA does a deep dive review to validate findings.

Step 03

Re-run annually

Track movement year over year. Prove ROI on digital investment with a real baseline.

Outcomes

A number the whole business can rally behind.

Executives get one score they trust. Owners get a punch-list of the next highest-leverage moves. Boards get evidence that digital investment is actually compounding.

One score
Aligned across sales, marketing, product, ops and IT.
Company alignment
Create stronger alignment across digital, commercial and executive teams.
YoY delta
Prove that this year's investment moved the needle.
Benchmarks & best practices
See how your maturity compares to industry best practice and standards.

Discovery call

Request your Digital Maturity Discovery Call.

Accounts are provisioned by the B2B eCommerce Association team. Tell us a little about your organization and we'll set up a 30-minute call to scope your assessment and stand up your workspace.

  • 30-minute working session with a B2BEA specialist
  • Tailored plan for how to run the assessment in your org
  • Workspace provisioned and admin invited on the call

Prefer email? Reach us at hello@b2bea.org.

Tell us about your business

HubSpot form

A member of the B2BEA team will respond within one business day.

By submitting, you agree the B2BEA team may contact you about your Digital Maturity Assessment.